Details: Written by: Andrew D Price; 16/11/2025

Positive Impact’s Dreye January^® Returns - Bigger, Bolder, and Ready to Make Waves in 2026

Dry Eye January is back for 2026 – and it's bigger and bolder than ever before. Leading the charge once again, Positive Impact (PI) is calling on all UK eye care professionals (ECPs) to join the campaign to take control of dry eye disease this January.

This year, the campaign is expanding its reach with more practitioners and partners than ever, aiming to bring meaningful relief to millions of UK dry eye sufferers. In collaboration with the Dry Eye Zone^® over 200 independent optical practices, and also larger optical groups including Leightons and Barraclough Opticians, have already signed-up. PI is extending an open invitation to all ECPs across the UK to participate.

“Dry eye does not go away – without intervention, it’s likely to get worse,” says Nick Atkins, Managing Director of Positive Impact.

“Too many people believe their symptoms are just a normal part of life. We’re investing even more this year to support the profession in changing that perception. While we kick off in January, we know effective dry eye management must continue year-round.”

A Nationwide Call to Action

With approximately 1 in 3 people in the UK affected by dry eye, and the World Health Authority classifying it as a chronic condition that should not be ignored, Dry Eye January 2026 is set to drive awareness like never before.

The initiative will encourage sufferers to take positive action, booking appointments and engaging with professionals trained and ready to help them manage their condition before it worsens.

Details: Written by: Andrew D Price; 29/03/2024

Eye Drop Problems - Part 1 (warning not for the faint hearted!)

For a many months now I have been aware that when it comes to over the counter (OTC) dry eye drops in the USA things were not quite as benign as one would expect, storms have been blowing across the landscape, primarily associated with a perceived relaxed approach to regulatory over-sight of eye drop safety and claimed health benefits, this has involved more than a handful of products and manufacturers.

Details: Written by: Prof John Nolan; 27/12/2023

The Body Doctor Clinical Insights

Patented Supplements for eye health & AMD

Researched by Prof. John Nolan who has spent over 25 years researching carotenoids at the Nutrition Research Centre Ireland. This product range is exclusively distributed by The Body Doctor Ltd.

The ADP Consultancy Portfolio

May I introduce myself and my consultancy? Mr Andrew D Price FBDO(Hons)CL MBCLA, CEO of The ADP Consultancy originally set-up in 1994. A clinician, seeing patients in Contact Lens & Ocular Surface clinics (clinics in your practice available – see page 8), Principal Investigator in clinical trials, industry/Professional Services Consultant, educator, lecturer and author.
Holding Honours Fellowship of the Association of British Dispensing Opticians (ABDO) in Contact Lens Practice. I have received Certification
in Ophthalmic Assisting during my work in ophthalmology practice in the USA. Experience encompasses managing/owning my own contact lens
practice, working in practice in Laser Vision and Ophthalmology clinics in the UK and USA. I have had many articles published and presented
over three hundred lectures and workshops on the subjects of contact lenses and dry eye disease. Working with others, my consultancy has a
website devoted to the ocular surface with separate Professional and Patient Sections Eye Drops Database (EDDB)
I am a past ABDO National Clinical Committee and Optometry Wales Board member, still involved in numerous projects. Also VTI European
Professional Affairs Consultant and Head of Professional Services for The Body Doctor Ltd. Member of the British Contact Lens Association
(BCLA).
As a consultancy we have published clinical trial reports, articles and conference posters on multi-focal and toric contact lenses, and punctal
occlusion/contact lens discomfort. We have worked with JnJ Vision Care, Thea Pharma and others worldwide.
I was an investigator in a diabetic clinical study for Duke University in the USA. Pioneered first clinical audit in UK Laser Vision Clinic on treatment outcomes. Developed world’s first ever IT subscription system delivering up-to-date data on CLs, solutions and ocular therapeutics, provided to UK ECPs, universities, laboratories.
Delivered live radio ‘phone-ins’ and webinars on CL and DE subjects and produced journal articles on eye-care and CLs. Continuing to grow, July
2018 Sue Waller took up the role of Executive Administrator, bringing many years Senior Administrator experience.

The Eye Doctor Clinical InSights

HAY FEVER FORECAST: Itchy eyes ahead

Most of us are overly familiar with the streaming eyes, endless sneezing and congested sinuses that come paired with the Great British Summer, but what’s not as well known is that Hay Fever can affect us all year round. Hay fever occurs when your immune system overreacts to an outdoor allergen. The most common allergens are pollens from wind-pollinated plants, such as trees, grass and weeds. The pollen from insect-pollinated plants are too heavy to remain airborne for long, and they’re less likely to trigger an allergic reaction. Seasonal allergies are less common during the winter, but it’s possible to experience an allergic reaction rhinitis year-round due to different plants emitting their respective pollens at different times of the year.

The Eye Doctor Clinical InSights

How to grow the Ortho-K market? Call them ‘Night Lenses’

Nobody discusses their successful Photorefractive Keratectomy with friends…

Nobody discusses their successful Photorefractive Keratectomy with friends, or on facebook asks whether to have Laser-Assisted In Situ Keratomileusis. Neither do they say “LASIK changed my life”, which ECP’s know is the abbreviated form for the latter. They talk about ‘Laser eye surgery’. Do they know how it works? Not at all. But they know the difference it will make to their lives despite the risks they openly discuss on social forums. Agreed phraseology over social media and effective communication between patients and the industry has helped to create a global ‘laser eye surgery’ industry worth in excess of $3.5bn.

Details: Written by: Mr. Reza Ahmadi Choubdar; 06/06/2021

Mr. Reza Ahmadi Choubdar

Optometrist

This email address is being protected from spambots. You need JavaScript enabled to view it.
Cardiff, Wales

An accomplished eye care professional with 26 years of excellent experience assisting customers in optimum frames and lenses selection and fitting of contact lens. Adept at assisting patient select and size frames and lenses based on prescriptions from ophthalmologists or optometrists. Expert in evaluating prescriptions, obtaining eye measurements, and securing fitting information while ensuring accuracy and attention to detail.

Details: Written by: Andrew D Price; 05/01/2021

DOORS Press Release

A new health study is to be launched in a bid to help millions who suffer from ‘dry eye’.

One in four of us will suffer from the debilitating condition with symptoms ranging from sore eyes through to short-term blurred vision.

Now experts based in Birmingham and Nottingham are looking for people to take part in the study, wearing a special contact lens for under 2 weeks, which could lead to longer term relief.

Details: Written by: Rachna Murthy and Jonathan Roos; 21/12/2020

Sensitive cilia – eyelashes in health and disease

By Rachna Murthy and Jonathan Roos

This article was originally published in Eye News (www.eyenews.uk.com) and The PMFA Journal (www.thepmfajournal.com) in October 2020 and has been reproduced with the permission of the publisher.
Article as pdf

In health our eyelashes protect the eyes, but in disease they can disfigure, impair quality of life and threaten vision. In this review the authors discuss aspects of lashes that are relevant to all professionals working near the eyes and how to keep you and your patients safe. Read the full article and post your thoughts/comments/questions in The Forum!

Details: Written by: James M Stringham, Elizabeth J Johnson, B Randy Hammond; 23/11/2020

Copyright © American Society for Nutrition 2019. All rights reserved. This is an Open Access article distributed under the terms of the Creative Commons Attribution Non-Commercial License (CC BY-NC 4.0). The licensor does not provide representations and warranties regarding the licensed content. First published online June 4, 2019. No changes had been made.

ABSTRACT

Lutein is a non-provitamin A dietary carotenoid found in dark green leafy vegetables, corn, eggs, and avocados. Among the carotenoids, lutein and its isomer, zeaxanthin, are the only 2 that cross the blood–retina barrier to form macular pigment in the retina. Lutein also preferentially accumulates in the human brain across multiple life stages. A variety of scientific evidence supports a role for lutein in visual as well as cognitive function across the lifespan. The purpose of this review is to summarize the latest science on lutein’s role in the eye and the brain across different ages. Curr Dev Nutr 2019;3:nzz066. Read the full article and post your thoughts/comments/questions in The Forum!

Details: Written by: Andrew. D. Price, Bill Long; 13/06/2020

It has long been a conundrum facing a contact lens prescriber, when assessing a patient with low cylinder corrections, whether to select a best sphere or a toric lens initially. This small scale in practice clinical trial may offer an insight into the positive and negative outcomes of the selection process and therefore enable the ECP to make a more rational decision. It may also point to areas where progress can be made to enable a daily disposable toric soft contact lens to become the lens of first choice. Read the full clinical trials poster and post your thoughts/comments/questions in The Forum.

Details: Written by: Nick Atkins, Director of Marketing & Professional Services at Positive Impact (Sales) Ltd.; 04/06/2020

The recent crisis has brought into sharp focus (excuse the pun) the inadequacy of the current optical business model, i.e. No patients = No revenue. But that’s the same for the all bricks and mortar retail during lockdown, I hear you all cry. That is, of course, true for most retailers, and it’s certainly true for the optical businesses that are heavily focussed on spectacles to generate their revenue. Read the full article and post your thoughts/comments/questions in The Forum!

Details: Written by: Joshua Mandel BOptom (Hons) MCOptom, Michael Mandel BOptom (Hons) Pre-Registration Optometrist, Simon Rose MSc MCOptom; 16/05/2020

Introduction:

Traditionally, many healthcare providers have strayed away from using technology such as remote desktop software to remotely assess patients.
As stated in our previous article, there are ethical considerations to abstain from technology like remote computer software use in a consulting room and one must consult the relevant professional, legal and ethical guidance from the appropriate organizations.
In these unprecedented times, with the risks associated with the COVID 19 pandemic, a novel approach to develop a safe way for Optometrists, Ophthalmologists and other health care practitioners to remotely evaluate a patient’s visual fields needs to be
considered, explored, discussed and further developed.
The ideas presented in this paper are purely theoretical and only to facilitate further discussion. Email Michael Mandel: This email address is being protected from spambots. You need JavaScript enabled to view it.
Since publication Michael Mandel is now BOptom (Hons) MCOptom
Article publication sponsored by Rose Opticians with practices in Gants Hill, Hackney and Harlow.

Details: Written by: Michael Mandel BOptom (Hons) Pre-Registration Optometrist, Joshua Mandel BOptom (Hons) MCOptom, Simon Rose MSc MCOptom; 06/04/2020

Introduction:

Traditionally, many Optometrists, Ophthalmologists and other healthcare providers have stayed away from using remote desktop software in a consulting room.
Obviously, there are ethical considerations for one abstaining from remote computer use in a consulting room.
However, because of the risk associated with COVID 19 pandemic, a novel approach to develop a safe way for Optometrists, Ophthalmologists and other health care practitioners to evaluate patients at risk of sight loss needs to be considered, explored and further developed.
Email Michael Mandel: This email address is being protected from spambots. You need JavaScript enabled to view it.
Since publication Michael Mandel is now BOptom (Hons) MBCOptom
Article publication sponsored by Rose Opticians with practices in Gants Hill, Hackney and Harlow.

Details: Written by: Mr Don Williams; 04/01/2020

The Consulting Rooms, 38 Harborne Road, Edgbaston, Birmingham, B15 3EB

Mr Imran Masood is a Consultant Ophthalmic Surgeon and Director of the Glaucoma service at the prestigious Birmingham and Midland Eye Centre (a tertiary referral centre). He has subspecialist interests in the assessment, diagnosis and medical and surgical management of all forms of Glaucoma.

Details: Written by: Andrew D Price; 02/10/2019

Following a recent conference where the subject of punctal occlusion treatment (POT) came up on more than one occasion it was felt worthwhile to look again at a 2017 clinical trial investigating the effect of such a treatment on contact lens discomfort. These results indicated that POT can produce statistically significant improvements in the frequency, severity, and overall sum of subjective symptoms associated with dryness among SCL wearers, while the categorical InflammaDry (ID) test showed improvement although no statistically significant change was found. These results indicate that POT is a promising option for SCL wearers who have dryness complaints.

I would encourage you to look especially at the CLDEQ-8 results and Additional Analysis. It is important to note that all subjects were only included for POT after establishing there was no active ocular surface inflammation by the ID test at the point of treatment, not the same date as baseline. The trial was jointly funded by a grant from Positive Impact and Beaver Visitec International. Further product information can be obtained from Positive Impact by email This email address is being protected from spambots. You need JavaScript enabled to view it. Discussion on the clinical trial welcomed to This email address is being protected from spambots. You need JavaScript enabled to view it.

Details: Written by: Andrew D Price; 21/09/2019

Professional organisations have as an ethos, dedication to the advancement of the knowledge and practice of professions through developing, supporting, regulating and promoting professional standards for technical and ethical competence.

In this they are all concerned with the public benefit as well as the reputation of professionals. They aim to maintain and develop professionalism and thereby securing high quality professional services for society.

In line with that general statement of the nature of professional organisations the ABDO’s specific objectives are:

‘To support, protect and advance the character, status and interests of dispensing opticians’.

‘The advancement, for the benefit of the public, of the science and art of dispensing optics and promotion of research into such science and art, provided that the useful results of any such research is disseminated for public benefit’

Within the structure of the ABDO exists the facility to encourage and develop their member’s ideas on possible research subjects that fulfil those criteria. The Education Trust encourages and promotes education and research in the art and science of dispensing optics for the public benefit. An excellent article on the subject appeared in issue 34 of Re:View. If you don't have it email me This email address is being protected from spambots. You need JavaScript enabled to view it. I will send it to you. For an initial informal exploration of your ideas contact Alexandra Webster BMus, MSc, PGDipE, FBDO CL, FHEA by email: This email address is being protected from spambots. You need JavaScript enabled to view it.

An example of a small-scale in-practice clinical trial, the results of which were first published in clinical trials poster form (click Read more to see full poster) on the ABDO stand at Optrafair in 2018, was the ABDO Contact Lens Uncorrected Cylinder (CLUC) Trial comparing low-cyl toric contact lenses to spherical lenses. The results of which not only proved very interesting but had direct implications in practice.

This is but an example, your idea for consideration could be related to any aspect of practice in the role of DO or CLO that could fulfil the ABDO’s objectives.

Details: Written by: Kathryn Albany-Ward; 07/12/2018

Kathryn Albany-Ward, Founder of Colour Blind Awareness

You might be surprised to learn that colour blindness can be considered both a disability and a Special Educational Need but despite this it is an under-recognised and poorly understood condition.

Let’s start by being honest. Do you screen children for CVD on first visit as a matter of course? If you do screen, once you’ve given a patient a diagnosis of colour blindness, how often do you think about the impact this will really have on their everyday life? Do you think it’s condition which isn’t really that important?

Have you ever wondered how the street outside your premises might appear or the immediate challenges they might face just to get home? If they are a child, how might they see their classroom? How might their confidence and even their mental health be affected?

Details: Written by: Dr. Alan Glazier; 25/09/2018

Myopia control isn’t rocket science; every OD who reads this has the clinical skills and education to not only correct myopia but to apply the latest science to help patients manage progression of myopia. Care of myopic patients is Optometry’s core competence and as the standards change from just being able to correct myopia to being able to influence the progression it’s vital we own the methods behind myopia control, practice them and educate our patients on our abilities to do so. Arguably managing myopia is quickly becoming the standard of care; not just correcting it through standard methods.

Details: Written by: Richard Young; 17/04/2018

sensus-logo We find ourselves in a turbulent, challenging but exciting time for the Medical Device and In Vitro Diagnostics Industries in The UK and Europe. In this article we will highlight the current status of regulation in Europe and consider how this, and Brexit will impact the way we do business going forwards.

Details: Written by: Andrew D Price; 17/04/2018

Association of British Dispensing Opticians

Embargoed until 10am 14th April 2018

The Association of British Dispensing Opticians will reveal results of a new clinical trial at Optrafair in Birmingham on Saturday 14th April.

When assessing a patient with low cylinder corrections, should you select a best sphere or a toric lens initially? The ABDO Contact Lens Uncorrected Cylinder Trial offers an insight into the positive and negative outcomes of the selection process and therefore enable the practitioner to make a more rational decision. It also points to areas where progress can be made to enable a Daily Disposable Toric Soft Contact Lens to become the lens of first choice.

Details: Written by: Beth Ralph; 28/02/2018

I am a practice owning CLO with lots experience in RGP, complex, multifocals. Training in Hybrid & scleral Lenses. Published in Optician & OT magazines. Proven business record at increasing turnover in CL's just ask your CL reps for Alcon, Cooper & Acuvue. Set up standing order systems & regular contact lens replacement schemes for independent Opticians. Staff training in contact lenses (Both professional & support team). Manage social media & website for independent. Please email me if you are interested in my rates.

This Wear & Care is to offer all patients the latest gold standard advice on safe contact lens wear. It is also excellent record keeping as a copy will be kept with the patient records or scanned electronically so can be kept on a patient database. I would recommend a patient signs an updated copy every year or if patients are refitted with a different modality of contact lenses.

Beth can be contacted at email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Details: Written by: Stephen Meynell, Clare Privato; 29/08/2017

Effective New Slit Lamp Techniques for Tear Hyperosmolarity in Dry Eye
By Stephen Meynell Bsc Hons and Clare Privato FBDO CL

Mrs Smith – a pleasant but frustrated lady in her 50's comes to you complaining of her dry eye; she has been to all the specialists in town and found no answers or cures. You are her last hope! You put in fluorescein, look with your slit lamp and you heart begins to sink! Just what is the culprit causing her symptoms? Is it her very obvious blepharitis? Or her smoking habit? Perhaps it's her conjunctival folds calling your attention or are her symptoms just due to her contact lenses? You want to wave your magic wand and help Mrs Smith restore her faith in optometric practice – and most especially your practice! But just where do you start?

Details: Written by: Stanley Keys; 03/07/2017

Cataract Referrals – A Few Clinical Pearls

Details: Written by: Dr Patrick Herve, Managing Director, Lagad Vision Laboratory Ltd; 20/10/2015

Up to 38 per cent of the general population suffers from a degree of dry eye, according to the latest figures from the American Academy of Ophthalmology presented in Chicago in 2012. There is a dry eye epidemic in people aged between 15 and 25 years due to the extensive use of amartphones, video games, tablets, etc. More than 50 per cent of the presbyopic population is affected. This means that, overall, more than 50 per cent of opticans’ customers would greatly benefit from an effective treatment to alleviate their symptoms and improve their quality of life. Read the full article and post your thoughts/comments/questions in The Forum!

Viewed 30,000 times a month: Latest News, & Important Site Terms of Use (bottom of this column)*

04/12/2025: Andrew Price posts appeal to No7 Contact Lenses in The Forum.

04/12/2025: Farmilo Optometrists. Leciester publish their entry in The Dry Eye Referral Directory.

04/12/2025: Burnett Hodd and Tam, London publish their entry in The Contact Lens Referral Directory.

03/12/2025: Browning West Delivers Letter to The Cooper Companies Board of Directors. Link to read.

02/12/2025: The Body Doctor sponsor The Dry Eye Referral Directory with a banner advert for The Meivertor.

30/11/2025: Early notice of a new CPD lecture on Ocular Surface Disease (MGD/dry eye) in the evening of 18th March 2026. More details in The Forum.

30/11/2025: Urgent appeal for eye drops. Go to The Forum.

27/11/2025: New position available with Ocumetra. Go to The Forum.

26/11/2025: Burnett Hodd and Tam, London publish their entry in The IP Optometrist Referral Directory.

25/11/2025: News of CPD event posted in The Forum.

20/11/2025: Dry Eye Centre, London publish their entry in The IP Optometrists Referral Directory.

22/11/2025: Boots recall two eye cosmetic products. Go to Boots recall page to see more (when there scroll down to see both products)

24/09/2025: Projected view figures for the next 12-months to Eye Drops Database = 108,000!

For banner advertising opportunities, product sponsorship or to discuss article publication in a website receiving 108,000 views a year please email: adpconsultancy@gmail.com

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Positive Impact Dreye January