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Guest Articles

Will ‘Pay as You Go’ optometry need to GO post lockdown?

Written by: Nick Atkins, Director of Marketing & Professional Services at Positive Impact (Sales) Ltd.

The recent crisis has brought into sharp focus (excuse the pun) the inadequacy of the current optical business model, i.e. No patients = No revenue. But that’s the same for the all bricks and mortar retail during lockdown, I hear you all cry. That is, of course, true for most retailers, and it’s certainly true for the optical businesses that are heavily focussed on spectacles to generate their revenue. Read the full article and post your thoughts/comments/questions in The Forum!